The Signature Food Fest Timeline

October 2025

• Internal planning kickoff
• Partner outreach begins
• Sponsorship deck finalization

November 2025

• Sponsor pitching & onboarding
• Vendor recruitment opens
• Media partners confirmation
• Key visual release
• Pre-event teaser campaign begins

December 2025

January 2026

February 2026

March 2026

April 2026

May 2026

June 2026

29th April 2026 - The Signature Food Fest Press Conference at E West Restaurant by Upper Palace Dining Group

01st to 03rd May 2026 - 3 days Exhibition

01st to 31st May 2026 - Signature Offer Month

05th June 2026 - Award Night

www.signaturefoodfest.com - Officially Launch

Green & Geopark Excellence Awards 2025

Langkawi International Convention Centre • 22 November 2025

The Green & Geopark Excellence Awards 2025 illuminated the Langkawi International Convention Centre with a celebratory glow as leaders, innovators and sustainability advocates converged to honour outstanding achievements in eco-tourism and geopark stewardship across Malaysia.

Among the evening’s brightest moments was the proud representation from Sabah, whose delegation arrived in a graceful blend of traditional motifs and modern elegance. United in spirit, they showcased Sabah’s cultural richness and its growing influence in sustainable tourism.

A major highlight of the ceremony was the recognition of the Sabah Tourism Board, led by its Chief Executive Officer, Julinus Jeffery Jimit, who received the award for Best Sustainable and Inclusive Marketing Campaign. The accolade celebrated Sabah’s creative leadership in crafting tourism outreach that is community-driven, environmentally conscious, and inclusive of diverse voices from across the state’s cultural tapestry.

On stage, CEO Julinus Jeffery Jimit accepted the award with visible pride, lifting the trophy high as the ballroom responded with warm applause. The moment was further magnified by the backdrop screen, which displayed his portrait and the winning campaign title — a fitting tribute to a leader whose vision continues to elevate Sabah’s global tourism presence.

This year’s award ceremony underscored the power of purposeful tourism and responsible development. For Sabah, the night stood as a heartfelt affirmation of its commitment to preserving natural heritage while welcoming the world to experience its people, culture and landscapes with respect and sustainability at the forefront.

Award Receive by Sabah Tourism Board CEO - Julinus Jeffery Jimit

Nestlé Professional Ignites Creativity and Collaboration at the 25th Sabah Hospitality Fiesta

The 25th Sabah Hospitality Fiesta (SHF) opens its doors at the Sabah International Convention Centre (SICC), commemorating a remarkable quarter century of growth, innovation, and excellence within Malaysia’s hospitality industry. This milestone edition promises to be the most dynamic and impactful yet, presenting 25 diverse competition categories together with the inaugural Sabah Hospitality Expo (SOHEX 2025), a premier regional showcase featuring cutting-edge food and beverage solutions, services, and technologies from across the region.

Since its inception, SHF has expanded from strength to strength, establishing itself as an essential platform for nurturing emerging talent and elevating professional standards. Over the years, it has welcomed thousands of culinary professionals, apprentices, baristas, and hoteliers, creating a vibrant environment that encourages creativity, knowledge exchange, and advancement across the hospitality ecosystem. The Fiesta continues to champion excellence, fostering collaboration that strengthens Sabah’s position within Malaysia’s fast-evolving hospitality scene.

As the Main Sponsor of this historic edition, Nestlé Professional proudly reaffirms its long-standing commitment to empowering hospitality talent and shaping the future of food and beverage excellence. At the Nestlé Professional Exclusive Booth, visitors will explore a comprehensive portfolio of innovative beverage and culinary solutions, including MILO®, NESCAFÉ®, We Proudly Serve Starbucks®, KITKAT® Chocolate Drink, SJORA®, NESTEA®, LEMONADE, MAGGI® Professional Culinary Solutions, KITKAT® Confectionery, and OEM offerings. These strategic product pillars are crafted to inspire chefs, baristas, and operators while enhancing creativity, consistency, and operational performance within modern hotel kitchens and foodservice establishments.

Nestlé Professional’s involvement extends well beyond a product showcase. Through specially conceptualized food and beverage creations, interactive demonstrations, and experiential engagements, the brand aims to spark innovation while building meaningful connections with hospitality stakeholders. This collaborative approach is designed to create new opportunities, strengthen industry partnerships, and support the continued development of Sabah’s vibrant hospitality sector.

Head of Nestle Professional MYSG - Yit Woon Lai | National Sales Manager - Alex Wong | Beverage Business Manager - Therrie Ng

Starbucks Business Development Manager - Erica Tan | Food Business Manager - Tazeen Shehryar | National Channel Development Manager - Tan Tian Loong

SABAH HOSPITALITY FIESTA 2025 AND INAUGURAL SOHEX OFFICIALLY LAUNCHED AT SICC

Kota Kinabalu, 21 November 2025 – The Sabah Hospitality Fiesta (SHF) 2025 and the debut Sabah Hospitality Expo (SOHEX) kicked off today at the Sabah International Convention Centre (SICC), bringing together over 400 competitors, 140 exhibitors, and an expected 4,000 trade visitors for three days of competitions, networking, and innovation.

In his opening address, the Organizing Chairman highlighted the events' shared mission: celebrating Sabah's hospitality talent while sparking business growth and regional collaboration. What started over a decade ago as a modest competition among local hotel schools has evolved into a standout Southeast Asian hospitality gathering. This year, participants from more than 80 institutions will compete across 32 categories, including culinary battles, service challenges, barista showdowns, and pastry creations.

SOHEX adds a strong trade focus, with exhibition halls buzzing as suppliers, innovators, and investors explore partnerships to build a more sustainable hospitality ecosystem in Sabah.

Sabah's tourism sector is on an upward trajectory. In 2024, the state welcomed 3.2 million arrivals - a 28% jump from the prior year, with international visitors up 45%, led by China, South Korea, Brunei, and the Philippines. Targets for 2025 aim for 4 million visitors and RM9.5 billion in receipts. Travelers today seek authentic experiences: organic cocoa from Tawau, wild honey from the interior, responsibly sourced seafood from Semporna, plus seamless digital services wrapped in genuine cultural warmth. Events like SHF and SOHEX play a key role in nurturing talent and networks to deliver exactly that.Write your text here...

The Chairman extended gratitude to key supporters, including the Ministry of Tourism, Culture and Environment (KePKAS), Ministry of Science, Technology and Innovation (KSTI), Sabah Convention Bureau, Sabah Tourism Board, and Malaysia Convention and Exhibition Bureau. He urged KePKAS to commit RM100,000 annually to ensure the Fiesta's ongoing success as a premier platform for talent development.

Additional thanks went to SR Event for top-notch audio-visual setups; industry partners Nestlé, Bidfood, and BESS for premium ingredients and equipment; and strategic partner China Malaysia Commercial Operation Management (Henan) Co. Limited for bolstering ties to a major tourism market.

Calls were made for stronger collaboration to establish SHF and SOHEX as a fixed annual event on the national calendar, with a permanent secretariat in Kota Kinabalu.

TVSabah – Official Anchor Partner and Digital TV of The Signature Food Fest 2026

We are proud to announce that TVSabah is officially recognized as the Official Anchor Partner and Digital TV of The Signature Food Fest 2026 – 5th Edition.

This partnership marks an exciting milestone for The Signature Food Fest as we continue to celebrate Sabah’s vibrant culinary, lifestyle, and hospitality scene. With TVSabah’s dynamic digital platform and wide-reaching media influence, this collaboration will further amplify our mission to showcase local food excellence, creative talents, and inspiring culinary stories across the region.

As the Official Anchor Partner and Digital TV, TVSabah will play a leading role in promoting event highlights, featuring exclusive coverage, and bringing viewers behind the scenes of this year’s key moments — including the Press Conference (29 April 2026) and the 3-Day Exhibition & Showcase (1–3 May 2026) at the Suria Sabah Shopping Mall

Together, we share a vision to make The Signature Food Fest 2026 not just an event, but a celebration of taste, creativity, and community spirit.

THE SIGNATURE FOOD FEST 2026 — 5TH EDITION EXPANDS ACROSS BORNEO!

After a decade of celebrating culinary artistry and innovation in Kota Kinabalu, The Signature Food Fest (TSFF) is ready to go beyond — reaching new cities, more local talents, and endless taste experiences!

MAY 2026 — The 5th Edition begins in KK City!
This milestone year marks a major expansion, bringing TSFF’s signature blend of taste, creativity, and culture to more parts of Borneo:

TSFF – Tawau Edition
TSFF – Sandakan Edition
TSFF – Miri Edition

From the streets of Sabah to the heart of Sarawak, TSFF 2026 celebrates food as an art form — uniting chefs, creators, and food lovers in one unforgettable culinary journey.

COMING SOON: Dates and details will be revealed soon — stay tuned as we bring you the biggest and boldest edition yet of The Signature Food Fest!

#TheSignatureFoodFest #TSFF2026 #TasteBeyondBorneo #FoodCultureFestival #CulinaryArtistry #SabahEvents #MiriFoodFestival #SandakanEats #TawauFlavours #KKCityEats

The Environmental Magazine Issue 56 Launch & Sharing Session

Featuring Cover Story: Jonathan Wong Kar Gee – Bringing More Health, Heart, and Hope to the World

The Environmental Magazine proudly celebrated the launch of its Issue 56 (Print & e-Magazine) on Friday, 31 October, at Chill Out Lintas Café, marking another meaningful milestone in its ongoing mission to inspire sustainable living and environmental consciousness in Sabah and beyond.

This special issue shines a spotlight on Jonathan Wong Kar Gee, the visionary founder of Green Cresco, through a heartfelt cover story titled “Bringing More Health, Heart, and Hope to the World.” Green Cresco is a pioneer in indoor smart hydroponics, an innovative system that promotes safer, cleaner, and more sustainable food cultivation. Supported by Datuk Susan Wong Siew Guen, the initiative embodies a strong commitment to advancing a safety-first and health-driven sustainability movement, empowering communities to adopt smart, eco-friendly solutions in food production.

Quote by Jonathan Wong - We provide pesticide-free and organically grown curly kale, lettuces, herbs, tomatoes, chili plants, and pasture-raised chicken eggs. In addition, we offer customized hydroponic systems tailored for offices, homes, and commercial-scale use.

The launch and luncheon were graciously hosted by Adj. Professor Jong Chung Jin (A.S.D.K) — an accomplished Entrepreneur, Adjunct Professor, Social Contributor, and SME Advisor for #TSFF The Signature Food Fest 2026 – 5th Edition.

During her opening and welcome address, Ms. Jong emphasized the importance of continuous education and awareness in cultivating healthier lifestyles and ensuring food safety across Sabah. As an environmentalist herself, she passionately expressed that “going green is not merely an idea but a lifelong passion and responsibility for sustainability.”

This Issue 56, currently presented in Mandarin, signifies an exciting new chapter for The Environmental Magazine as it prepares to expand its reach through English-language print and digital editions, bridging the gap between local innovation and a global environmental audience.

The event also served as a valuable networking and sharing platform, where invited guests — comprising entrepreneurs, advocates, and collaborators — exchanged forward-thinking ideas on sustainability, green innovation, and responsible business practices.

In the second session, Ms. Jong introduced The Signature Food Fest 2026 – 5th Edition, emphasizing the event as a vital cross-industry platform to showcase culinary creativity while promoting health, sustainability, and community empowerment. She expressed optimism that Green Cresco would leverage this platform to further strengthen the GREEN Movement, inspiring others to embrace eco-conscious living.

A brief note on our inspiring cover personality — Jonathan Wong Kar Gee (born 18 March 1991) is a distinguished Malaysian para-athlete who represented Malaysia at the 2020 and 2024 Summer Paralympic Games. Beyond his achievements in sports, Jonathan continues to break boundaries through his leadership at Green Cresco, embodying resilience, innovation, and purpose. His story perfectly mirrors the theme of this issue — a message of hope, growth, and sustainability for the future.

#TSFF | The Signature Food Fest 2026 – 5th Edition Committee Visit to Ibis Styles Kota Kinabalu

The Signature Food Fest 2026 Committee had the privilege of meeting with Ibis Styles Kota Kinabalu to present the upcoming 5th Edition of The Signature Food Fest, scheduled for May 2026. The session proved to be both insightful and productive, marking another meaningful step in strengthening partnerships within the hospitality and tourism sectors.

The committee was warmly welcomed by Puan Natalia Nadirah Saiman, Deputy General Manager of Ibis Styles Kota Kinabalu and Honorary Secretary of the Malaysian Association of Hotels (MAH) Sabah/Labuan Chapter. As part of the MAH leadership, Puan Natalia also represents an important voice in the state’s hospitality industry, connecting hotels across Sabah and Labuan in efforts to enhance service excellence, industry collaboration, and tourism growth.

During the session, our team presented the full concept and vision of The Signature Food Fest 2026, outlining objectives and collaboration opportunities designed to elevate Sabah’s culinary identity as part of Malaysia’s broader tourism landscape. Puan Natalia shared valuable insights on the evolving trends in hotel dining, F&B standards, and how MAH can play a pivotal role in supporting initiatives that spotlight local chefs, signature dishes, and sustainable culinary experiences.

Following the meeting, our committee members had the pleasure of sampling the Lunch Set Menu at Gabian Bistro, the in-house F&B outlet of Ibis Styles Kota Kinabalu. The tasting session showcased the establishment’s creativity, quality, and dedication to offering an authentic and memorable dining experience — a true reflection of Sabah’s diverse food culture.

The Signature Food Fest 2026 team extends sincere appreciation to Ibis Styles Kota Kinabalu for their warm hospitality and support. Together, we continue our mission to celebrate and elevate Sabah’s signature culinary identity on a national and international stage.

24 October 2025 – Kota Kinabalu

#TSFF The Signature Food Fest Committee Pays Courtesy Visit to TVSabah Leadership, Sealing Strategic Media Collaboration for 2026

The Project Director of The Signature Food Fest (TSFF) , Mr. Alfred Allen, together with the festival’s committee members, conducted a courtesy visit to the corporate headquarters of TVSabah to meet with the Chief Executive Officer, Directors, and Managerial Team. The engagement proved to be exceptionally fruitful, strengthening mutual alignment between both organizations.

During the session, TVSabah CEO, Mrs. Suzanne Lujain Bingkasan, shared valuable insights into the evolution of the station’s role in the digital broadcasting landscape. She expressed how her leadership journey continues to inspire younger generations venturing into media and broadcasting, reflecting TVSabah’s commitment toward nurturing local talent and industry growth.

TVSabah's Corporate Communication & Marketing Director, Ms. Lulu Latisya, presented a comprehensive and full-scale marketing strategy dedicated to supporting TSFF 2026. The partnership will include coverage of the official press conference, continuous editorial features throughout the month of May, live digital station broadcasts, judging coverage, and the prestigious TSFF Award Night at Hilton Hotel Kota Kinabalu.

Appointed TSFF Judge, Mr. Dennis Patrick, also shared thoughtful input on curating a judging process that remains not only fair and transparent, but also engaging and enjoyable for participants and audiences alike.

Adjunct Professor Jong Chung Jin @Jessie A.S.D.K, serving as TSFF SME Advisor, highlighted that the upcoming festival reflects the branding theme, and hinted, with warm laughter among committee members, that a future sixth edition could potentially explore the exciting concept of a TVSabah Signature Food Fest. Project Director, Mr. Alfred Allen, noted positively that such an idea would open refreshing possibilities for future growth.

Committee member Ms. Amber further added that TSFF is ahead of schedule in planning and execution, expressing hopes for more restaurants and industry representatives to join this prestigious culinary platform.

Throughout the discussion, both teams expressed strong confidence in the collaborative synergy between TSFF and TVSabah, recognizing the enormous promotional and broadcasting value this partnership will bring to participating establishments, sponsors, and audience engagement across Sabah.

With live digital broadcasts scheduled during key festival milestones and amplified coverage across various platforms, the Signature Food Fest is primed for an impactful and highly visible 2026 edition.

The organizing committee extends its appreciation to TVSabah’s leadership and is eager to embark on this dynamic collaboration, celebrating culinary excellence while elevating Sabah’s dining landscape to new heights.

#TSFF #SignatureFoodFest #TVSabah #MediaCraftMarketing #SabahEvents2026

Afternoon Brunch with TSFF Permanent Judges

23rd October 2025 | E West – Upper Palace Dining Group

An inspiring and delightful afternoon unfolded at E West – Upper Palace Dining Group, where The Signature Food Fest (TSFF) Project Director Mr. Alfred Allen hosted an appreciation brunch in honour of the TSFF Permanent Judges — Datuk Gordon Leong and Mr. Rory Richardson (English Tea House, Sandakan). The session brought together TSFF committee members, sponsors, and invited guests in a warm, friendly, and flavourful gathering that reflected the true spirit of the food festival.

Both judges shared their enthusiasm and anticipation for the upcoming TSFF 2026, noting that despite their busy schedules, they are excited to once again lend their expertise to this growing and prestigious culinary platform. During the brunch, Mr. Alfred Allen announced that the next edition will feature 15 award titles, marking an impressive expansion from the earlier editions between 2014 and 2017, which offered between 6 to 9 awards. The new line-up aims to recognize a wider range of culinary talents and creativity across Sabah’s dining scene.

A special note of appreciation goes to Mr. Andy Yip, General Manager of E West – Upper Palace Dining Group, for his team’s warm hospitality and outstanding food presentation that made the afternoon truly memorable. The TSFF committee also extended heartfelt thanks to Fatt Choi Kopi Tenom for generously sponsoring their premium Tenom coffee products, which added a special touch to the brunch experience.

In his remarks, Datuk Gordon Leong expressed excitement over the challenge that awaits in TSFF 2026, where judges will evaluate dishes from 30 participating restaurants within just 30 days (1st–31st May 2026). He emphasized the importance of fairness and consistency in judging, encouraging all participants to bring out their best and to deliver the “Wow Factor” that defines excellence in the culinary world.

Mr. Alfred Allen also shared his vision of transforming the The Signature Food Fest into a tourism-driven culinary attraction that showcases the best of Sabah’s gastronomy — creating a platform where local diners and visiting tourists can enjoy authentic, high-quality dining experiences that celebrate local ingredients and creativity.

As the brunch concluded, the atmosphere was filled with optimism, inspiration, and unity — a promising prelude to what’s shaping up to be the most exciting edition of TSFF yet.

See You at #TSFF2026 — Where Flavours Meet Creativity!
🍽️ #TSFF #FoodFest #SabahEats #SignatureFoodFest #FattChoiKopiTenom #EWest #UpperPalaceDiningGroup #SabahFoodFestival #CulinaryTourism

TSFF Bridge Networking: The Palace Hotel Kota Kinabalu & Hoko (Teck Guan)

Date: 21 October 2025

TSFF proudly witnessed a meaningful networking session between two of Sabah’s well-known brands — The Palace Hotel Kota Kinabalu and Hoko (Teck Guan). Both esteemed brands are confirmed participants of the upcoming The Signature Food Fest (TSFF) 2026.

The meet-up, held at The Palace Hotel Kota Kinabalu, focused on exchanging creative ideas and discussing potential collaborations for future events hosted at the hotel. It was an honor to have Mr. Azizan, General Manager of The Palace Hotel, chair the meeting.

Also present were Executive Chef Adam and Pastry Chef Brayeb, bringing their expertise and passion for fine cuisine into the discussion. Their insights added depth to the conversation.

Hoko was represented by Ms. Jacklyn and her dynamic marketing team, while Ms. Jassinta, MarCom Manager of The Palace Hotel, ensured the session ran smoothly with her excellent coordination.

As a proudly 100% local brand from Tawau, Hoko continues to inspire with its quality and innovation. The upcoming collaboration between both brands promises something sweet, tangy, and full of surprises — a perfect reflection of Sabah’s vibrant culinary spirit.

TSFF is currently six months ahead of schedule, with October 2025 marking a key milestone — targeting to finalize at least 50% of our signature participants within the month.

Stay tuned for more exciting updates in our #TSFFNews section.
Enjoy the journey with us — where taste meets creativity!

Mr. Alfred Allen Ginsos
TSFF Project Director

TSFF Supports Food Security for Sabah: A Collaboration with Koperasi Agroteknologi Gana Bhd and Association of Social Entrepreneurs and Eco-Development (SEED)

The Signature Food Fest (TSFF) continues its commitment to fostering a sustainable food ecosystem in Sabah through a meaningful collaboration focused on Food Security for Sabah — a cause that underscores the shared responsibility of every Sabahan in ensuring long-term food resilience and sustainability.

Recently, TSFF held a productive dialogue session with Mr. Ken Lo, Treasurer of Koperasi Agroteknologi Gana Bhd, and Datin Dr. Jeanette Tambakau, Founder of the Association of Social Entrepreneurs and Eco-Development (SEED). Representing TSFF was Mr. Alfred Allen Ginsos, Project Director, who shared the festival’s mission to unite food communities, entrepreneurs, and social organizations for a more resilient Sabah.

As part of its ongoing initiatives, Koperasi Agroteknologi Gana Bhd is leading the launch of an insightful book titled “Food Security in Sabah”, which brings together the perspectives of distinguished industry experts, including:

Dr. Jason Yapp, Paul Chang, Rev. Leong Shar Cheong, Daniel Yap, DK Dr. Beth Baikan, Prof. Viduriati, Shiny Soon Kok Leong, Mohd Syahril Ibrahim, Ar. George Chong, Ir. Ts. Yee Tsai Chow, Stephen Siew, Godwin Chong, Jason Wong, and Datin Dr. Jeanette Tambakau.

This publication aims to provide a knowledge-driven foundation for strengthening Sabah’s local food systems, empowering communities, and inspiring sustainable agricultural innovation.

During the session, discussions centered on:

• Strengthening agricultural productivity through cooperative collaboration

• Promoting eco-friendly and community-based farming

• Supporting local food enterprises (SMEs)

• Raising public awareness on food sustainability

• Encouraging collective community action for food resilience

“Food security is not just about growing food; it’s about nurturing a system that sustains our people, our land, and our economy,”

said Mr. Alfred Allen Ginsos, TSFF Project Director.

“TSFF is proud to collaborate with visionary partners who share this long-term mission.”

The meeting concluded with a shared commitment to pursue collaborative efforts between TSFF, Koperasi Agroteknologi Gana Bhd, and Association of Social Entrepreneurs and Eco-Development (SEED), including food security campaigns and community engagement projects in future TSFF events.

This partnership marks an exciting milestone as TSFF continues to bridge gastronomy, community empowerment, and sustainability — championing food security as a collective success for Sabah.

TSFF — More Than a Festival, It’s a Movement for Change.

TSFF Committee October Meeting at Cherry Restaurant

The TSFF Committee recently held its third meet-up and event update session at Cherry Restaurant, reviewing the overall progress for the month of October. We’re pleased to share that the TSFF 2026 timeline remains right on track!

This month marked the successful launch of the official TSFF website, which has received tremendous response. To celebrate, the committee has decided to include exclusive voucher giveaways on the website.

Looking ahead to November, TSFF will be announcing the full list of award titles to the media and public via our official site — www.signaturefoodfest.com.
With over 15 prestigious award categories lined up for the 5th Edition of TSFF 2026, excitement continues to build!

We invite all F&B establishments and culinary outlets to take part in #TSFF — put your best effort forward, and you might just earn one of our prestigious awards.

📸 In photo:
Mr. Alfred Allen Ginsos, TSFF Project Director,
Adjunct Professor Jessie Jong Chung Jin (A.S.D.K), TSFF SME Advisor,
and Ms. Yen Li @ Amber, TSFF Marketing Consultant.

TSFF Committee Makes Courtesy Visit to Sabah’s No.1 Local Station — Sabah VFM

On 15th October 2025, the The Signature Food Fest (TSFF) Committee Members paid a special visit to Sabah’s No.1 Local Radio Station — Sabah VFM, located at RTM Sabah.

Leading the visit was Mr. Alfred Allen Ginsos, TSFF Project Director, accompanied by Adjunct Professor Jessie Jong Chung Jin (A.S.D.K), TSFF SME Advisor, and Ms. Yen Li @ Amber, TSFF Marketing Consultant.

The productive afternoon meeting centered around strategic discussions on potential collaboration between TSFF and Sabah VFM, with the shared goal of enhancing publicity and community engagement leading up to The Signature Food Fest 2026. The TSFF team also confirmed their commitment to participate in Sabah VFM’s exclusive airtime segments, aimed at creating early awareness and excitement for the festival — a full six months ahead of schedule.

During the dialogue, both teams emphasized the importance of positioning TSFF as a future tourism product that highlights Sabah’s diverse culinary culture and creative industry. The meeting concluded on a positive note with a commemorative group photo at the radio station.

TSFF Moves at Full Speed with Second Committee Members Meeting at E West

September 2025 | E West – Upper Palace Dining Group

The Signature Food Fest (TSFF) continues to move at an impressive pace as the team held its second official committee meeting at E West – Upper Palace Dining Group. The month of September 2025 marks yet another remarkable milestone for the festival’s growing journey. Under the leadership of Project Director Mr. Alfred Allen, the TSFF Committee has successfully secured its first group of confirmed signature participants for TSFF 2026.

With the sharp guidance and advisory leadership of SME Advisor Adjunct Professor Jessie Jong Chung Jin (A.S.D.K), the committee has been making significant progress in engaging with leading establishments across Sabah’s culinary scene. The effort reflects the team’s collective commitment and strategic vision to elevate TSFF 2026 into one of the most highly anticipated food events in the state.

Among the confirmed restaurants proudly joining TSFF 2026 are:
Shoney’s Dining & Bar
Happy Place Restaurant
Fish Market Restaurant
E West Restaurant by Upper Palace Dining Group
Tasty Wok @ Venition by Upper Palace Dining Group

In the hotel category, two prestigious hospitality brands have also confirmed their participation:
Tangerine Restaurant – The Palace Hotel Kota Kinabalu
Rosea Café – Grandis Hotels & Resorts

Further strengthening TSFF’s line-up, Mr. Alfred Allen has also successfully secured the participation of two of Sabah’s biggest local brands for the non-restaurant category. These industry leaders — Hoko and Fatt Choi — will showcase their signature products during the three-day TSFF Exhibition & Showcase at the Sabah International Convention Centre (SICC).

The meeting concluded on a high note, filled with optimism, collaboration, and renewed energy as the committee continues to build momentum towards TSFF 2026. The fast-paced development reflects the unwavering dedication of the TSFF team to ensure that the upcoming event will stand as a true celebration of Sabah’s culinary excellence, creativity, and local pride.

TSFF 2026 – Where Flavours, Passion, and Purpose Come Together.
#SignatureFoodFest #SabahEats #FoodFestivalSabah #EWest #UpperPalaceDiningGroup #ThePalaceHotelKK #GrandisHotels #Hoko #FattChoi #SabahCulinaryScene #TeamBSFF

Sabah Food Fun Travel (SFFT)

Empowering Sabah’s Food, Fun & Travel Scene Since 2015

Established in 2015, Sabah Food Fun Travel (SFFT) stands as one of Sabah’s most influential independent media platforms — passionately dedicated to showcasing the rich tapestry of Sabah’s culinary heritage, local lifestyle, and hidden travel gems. What began as a simple passion project has grown into a trusted voice that connects locals and visitors alike through the universal love for food, adventure, and authentic experiences.

Over the years, SFFT has become a vital bridge between Sabah’s tourism industry, local entrepreneurs, and the community at large. With a strong digital presence and a heart rooted in local culture, SFFT continues to shine the spotlight on small businesses, family-run eateries, and homegrown tourism initiatives — all of which play an important role in sustaining Sabah’s dynamic tourism ecosystem.

As Sabah continues to gain recognition as one of Malaysia’s most exciting culinary and travel destinations, SFFT remains at the forefront of promoting what makes the Land Below the Wind truly special: its people, its passion, and its stories.

2025: A New Chapter — Partnering with The Signature Food Fest (TSFF)

In 2025, SFFT proudly embarks on a new and meaningful journey by joining forces with the The Signature Food Fest (TSFF) — a large-scale culinary event celebrating Sabah’s finest restaurants, chefs, and local food heroes. This partnership marks a milestone in aligning digital influence with on-ground tourism development.

Through its creative media outreach, SFFT will play a pivotal role in promoting TSFF 2026, from on-ground coverage to digital storytelling — capturing the essence of each restaurant, the artistry behind every signature dish, and the vibrant experiences that make the event a highlight of Sabah’s annual tourism calendar.

As TSFF 2026 unfolds from 1st to 31st May, SFFT stands ready to amplify its message across platforms — uniting food lovers, content creators, and travelers in a celebration of taste, culture, and community spirit.

Strengthening Sabah’s Tourism Through Collaboration

At its heart, SFFT believes that food is tourism’s strongest storyteller. Every dish tells the story of its origin, every flavor connects to a culture, and every travel experience deepens appreciation for Sabah’s heritage.

By supporting BSFF and working hand-in-hand with Sabah’s tourism ecosystem, SFFT reinforces its mission to promote Sabah as not only a travel destination — but a culinary destination that rivals the best in Asia. This collaboration embodies the spirit of unity between media, tourism stakeholders, and the local creative community — all moving towards one goal: to make Sabah shine brighter on the world stage.

Sabah Food Fun Travel — Eat, Explore, Experience.

Proudly supporting Sabah’s tourism growth, one story at a time.

TSFF Forms Its First Official Committee Members

August 2025 | The Signature Food Fest (TSFF 2026)

In August 2025, the Signature Food Fest (TSFF) achieved a major milestone with the formation of its first official committee members.

With immediate effect, TSFF Project Director Mr. Alfred Allen officially announced the establishment of the TSFF 2026 Core Committee, appointing two highly passionate and accomplished individuals to key positions — Adjunct Professor Jessie Jong Chung Jin (A.S.D.K) as TSFF SME Advisor, and Ms. Amber Yen as TSFF Marketing Consultant.

Both committee members share the same enthusiasm and vision for promoting Sabah’s culinary excellence, supporting local entrepreneurs, and enhancing the food festival experience for participants and visitors alike. Their expertise and dedication reflect the festival’s renewed mission to celebrate not only great food but also the creativity, effort, and innovation behind every culinary success story.

The newly formed TSFF Committee is committed to ensuring that TSFF 2026 continues to grow as one of Sabah’s most prestigious and inspiring food events — a platform where collaboration, culture, and cuisine come together under one roof.

The Signature Food Fest 2026 : Where Passion Meets Purpose, and Every Dish Tells a Story.
#FoodFest #SignatureFoodFest #Magazine #SabahEats #CulinaryTourism #FoodFestivalSabah #TeamTSFF